The ‘fourth industrial revolution society,’ where everything is hyper-connected and hyper-intelligent, is just around the corner. To successfully enter this newly emerging society, an important precondition called “data democratization” must be on the base. Data democratization means that everybody has access to data and there are no gatekeepers that create a bottleneck at the gateway to the data. If a data can be utilized appropriately without any privacy infringement, the digital life log of the data can obtain infinite value.
Some insists sharing de-identification data as privacy infringement but de-identification data is not meant to be used for any marketing purpose. It can be used as reference material for customized policies and corporate services. In addition, convergence data can be created in between heterogeneous industries and enables to generate usable data that is truly required in the market.
So, to be ready to encounter the newly arising society, a firm foundation for data democratization must be prepared. People must recognize their right of self-information and if they can provide great social value without any privacy infringement, they should agree to contribute to the development of society by exercising their right. The government should carry out legal maintenance so that people can exercise their right to determine their own information. Japan, Europe and many more developed countries are in a hurry to improve the legal system and process that can be freely used under the agreement of de-identified data.
Enterprises must ensure transparency in leveraging individual customer data and enhance the technical and administrative security of personal information processing. Implementing safe information protection environment and de-identification measures will ensure the stability of the industrial ecosystem, but efforts are required to prevent privacy breach of individual customers. It is also expected to play a role in supporting the development of data-based algorithms and services for start-up companies and ventures through the establishment of a data distribution trading environment.
There may be a risk when a government or company uses an individual's digital life log, but this risk is different from danger. Recognizing and overcoming potential risk factors will mostly be required. The massive amount of SK Telecom’s data is sure a great resource. Not only artificial intelligence but all technologies representing the fourth industrial revolution is based on data. In this sense, data democratization must be achieved to actualize data release and sharing.
Originally written by Jungsun Kim, SK Telecom Marketing Data dept. manager